For many of our customers, using KeepCup has been the beginning of their journey to reduce the consequences of convenience behaviour. For a while, carrying a KeepCup was like being in a secret club; a nod to aspirational behaviour for the world. With this positive change now established in the mainstream, we now have a greater responsibility to continue to change the sustainability conversation in word and deed. You are a changemaker. The things you say and the ways you live are charting the course for our future.
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